Unilever and WWF - WATERSAVERS

In the Netherlands we spend way too long in the shower. We tackled this problem with a behavioural change campaign.
Children become ‘change agents’ within their families. They create their own label on the shower gel bottle, a personal message to remind their parents to take shorter showers.

The campaign has been running as a school programme for 3 years now, at 500+ schools. Over 60% of participating families now take shorter showers.
Water Savers now even has its own national day, and has been endorsed by H.R.H. Princess Laurentien.


AWARDS

Art Directors Club - Finalist, Sales & Joint Promotion
Art Directors Club - Finalist, Packaging Design
Spin Awards - Finalist, Crossmedia