Unilever and WWF - WATERSAVERS

In the Netherlands we spend way too long in the shower. We tackled this problem with a behavioural change campaign that empowers children to get their family to take shorter showers. To get parents to turn off the tap on time, we changed shampoo packaging into little guerrilla billboards designed by their own children.

The campaign has been running as a school programme for 6 years now, at 800+ schools. research shows that over 60% of participating families now take shorter showers. Water Savers now even has its own national day, and has been endorsed by H.R.H. Princess Laurentien.


AWARDS

Art Directors Club - Finalist, Sales & Joint Promotion
Art Directors Club - Finalist, Packaging Design
Spin Awards - Finalist, Crossmedia