HEINEKEN - IT'S TIME TO CHAMPION THE MATCH

Although people know Heineken is a main sponsor of the UEFA Champions League, they don't watch the game with a Heineken in hand. We tapped into fans’ match day rituals and tailored our campaign across social media and timezones to make getting Heineken a natural part of their preparation.

Besides filming, editing, and getting everything live within 24 hours, we also had a blast running the @Heineken Twitter handle during the match. Sitting right next to the players, we turned their live commentary into posts on the spot.

Total amount of video views: 285 million. Total reach of content: 2.8 billion.

 

Awards:

- Cannes Lions - Shortlist, media



Casefilm:



Caseboard:

Time to champion the match heineken caseboard cannes lions


2 examples of films we made:

MEXICO CITY - We had Carlos Puyol to show men how to get the best seats in the house.


SANTIAGO - We set up "Trezeguet's Excuse Express" to help men with instant excuses to escape their work.