Although people know Heineken is a main sponsor of the UEFA Champions League, they don't watch the game with a Heineken in hand.
We tapped into fans’ match day rituals and tailored our campaign across social media and timezones to make getting Heineken a natural part of their preparation.
Besides filming, editing, and getting everything live within 24 hours, we also had a blast running the @Heineken Twitter handle during the match. Sitting right next to the players, we turned their live commentary into posts on the spot.
Total amount of video views: 285 million. Total reach of content: 2.8 billion.
Awards:
- Cannes Lions - Shortlist, media
Casefilm:
Caseboard:
2 examples of films we made:
MEXICO CITY - We had Carlos Puyol to show men how to get the best seats in the house.
SANTIAGO - We set up "Trezeguet's Excuse Express" to help men with instant excuses to escape their work.