HEINEKEN - IT'S TIME TO CHAMPION THE MATCH

Although people know that Heineken is the main sponsor of the UEFA Champions League, they don't watch the game with Heineken in hand. We tapped into fans’ match day rituals to make getting Heineken a natural part of their behavior.
Total amount of video views: 285 million. Total reach of content: 2.8 billion.



Every spot was filmed, edited and pushed live right on the spot within 24 hours.
Here are 2 examples:

MEXICO CITY - We had Carlos Puyol to show men how to get the best seats in the house.


SANTIAGO (Chile) - We set up "Trezeguet's Excuse Express" to help men with instant excuses to escape their work.