Although people know Heineken is a main sponsor of the UEFA Champions League, they don't watch the game with a Heineken in hand.
We tapped into fans’ match day rituals and tailored our campaign across social media and timezones to make getting Heineken a natural part of their preparation.
Every spot was filmed, edited and pushed live right on the spot within 24 hours. During the match, we also took care of all the posts from the @Heineken Twitter handle.
Total amount of video views: 285 million. Total reach of content: 2.8 billion.
Awards:
- Cannes Lions - Shortlist, media
Casefilm:
2 examples of films we made:
MEXICO CITY - We had Carlos Puyol to show men how to get the best seats in the house.
SANTIAGO - We set up "Trezeguet's Excuse Express" to help men with instant excuses to escape their work.
