Volkswagen - DAS HUND

A TVC in which a dog loves a Volkswagen so much that he decides to pretend he is one. The film hit over a million views in the first week alone and became the 2nd most viewed ad on Youtube in the Netherlands in 2013.


AWARDS

Cannes Lions - Shortlist, Film
Art Directors Club - Silver, Film
Eurobest - Bronze
Young Guns - Silver
Ciclope - Silver
Gouden Loeki - Top 5 Finalist
Art Directors Club - Nomination, Internet Film
Art Directors Club - Nomination, Sound Design
LIA - Finalist
SAN Excellent Accent
SAN Accent, Durables


The film received over a million views on Youtube in its first week. We prepared a special making-of in order to generate a second wave of PR. 
We put an actor on the film set, playing the supposedly 'real' owner of the dog, acting like a pain in the ass. We never told the crew members that this man was an actor, so the reactions to his annoying behaviour are genuine.