ABOUT

We are Gijs Sluijters and Joris Tol, creative directors at DentsuACHTUNG! Amsterdam.
This portfolio contains a rough selection of projects we’ve done over the years at Ogilvy, DDB & Tribal, INDIE, Famous Brussels and FHV/BBDO.

We believe it's harder than ever to keep someone's attention for longer than a split second. 
That's why we like to think differently and jump into uncharted waters to find new ways of doing things and telling stories. 
A good idea can be executed in all kinds of media. That's why we prefer to work across multiple disciplines and channels. 

As graduates from the Willem the Kooning Academy, we started out in advertising in 2008. 2 years later we won a Gold Lion. In 2013, we made Volkswagen Dog, the 2nd most viewed ad on Youtube in the Netherlands. And in 2021, our Volvo Lifesaver initiative helped making Ogilvy Amsterdam Most Awarded Agency in the Netherlands at Cannes Lions.

Over the years our work has been recognised by D&AD, Cannes Lions, Eurobest, FWA, Young Guns and Dutch ADCN among others. Our work is featured by major press titles such as Contagious, Fast Company, Huffington Post, The Drum, Little Black Book, Creativity Online, Frame Magazine, Adweek and many more.



Joris Tol (left) and Gijs Sluijters (right).



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WORK EXPERIENCE:

DentsuACHTUNG!  Amsterdam
Creative Directors
Apr 2021 - Present

INDIE Amsterdam
Creative Directors
Jan 2020 - Mar 2021

Ogilvy Social.Lab Amsterdam
Creative Directors
Mar 2018 - Dec 2019

DDB & Tribal Worldwide
(Senior) Creative team
May 2012 - Feb 2018

FamousGrey Brussels
Creative team
Nov 2010 - Nov 2011

FHV/BBDO Amsterdam
(Junior) Creative team
Sep 2008 - Oct 2010


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EDUCATION:

Willem de Kooning Arts Academy Rotterdam
2005 - 2009


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AWARDS:

2021 - 2020

Ogilvy Amsterdam:

- Cannes Lions, most awarded agency in the Netherlands 2021

Volvo Lifesaver:
- D&AD, Wood Pencil, Impact
- Cannes Lions, Silver, Health
- Cannes Lions, Bronze, Outdoor
- Cannes Lions, Shortlist, Outdoor (2x)
- Cannes Lions, Shortlist, Direct
- Clio Awards - Bronze, PR
- Clio Awards - Shortlist, Creative Use of Data
- One Show, Merit, Health Wellness & Pharma - Innovation
- One Show, Shortlist, PR
- ADCN, Bronze, Next, Innovation
- Eurobest, Silver, Brand experience
- Eurobest, Shortlist, Breakthrough on a budget
- Epica, Gold, Automotive
- Epica, Shortlist, Creative Technology
- Cresta, Gold, Brand Purpose
- Cresta, Silver, Brand Activation
- Cresta, Silver, Wish we'd thought of that

Philips Team Heartsafe:
- One Show - Shortlist, Creative use of data
- Eurobest, Shortlist, Health, Products / Devices
- Eurobest, Shortlist, Health, Brand-led Education & Awareness
- Epica, Shortlist, Health & safety
- Epica, Shortlist, Creative technology
- Cresta, Bronze, Public awareness
- Cresta, Shortlist, Creative use of data
- Cresta, Shortlist, Devices
- SAN - Shortlist, Corporate

Insta Intern
- The WEBBYS - Nominee 2020
- SpinAwards - Silver, Social Media
- ADCN - Shortlist, Social & Influencer

Soundcircus Lorem Ipsum:
- ADCN - Shortlist, Radio

2019

KFC McHACK:

- The WEBBYS - Shortlist, Media
- ADCN - Bronze, Media
- ADCN - Shortlist, Activation
- Lovie Awards, Silver
- Spin Awards - Shortlist, Media
- Spin Awards - Shortlist, Mobile
- WPPed Cream Award, Mobile

2018 - 2017

KLM Connecting Seats:

- Cannes Lions - Bronze, Design
- Cannes Lions - Shortlist, Brand Experience & Activation
- The WEBBYS - Shortlist, Live events
- ADCN - Shortlist, Experience Design
- SAN Accent, shortlist, Smart Idea

A'dam Fresh Heineken:
- The WEBBYS - Winner, Best use of data driven media
- Cannes Lions - Shortlist, direct
- Cannes Lions - Shortlist, media
- Spin Awards - Silver, Digital Campaign
- Spin Awards - Silver, Media

VW Floating Passengers:
- The WEBBYS - Shortlist, Film & Video
- Bernbach Award - Winner, outdoor
- Eurobest - Shortlist, outdoor
- ADCN, Shortlist, outdoor
- Bernbach Award - Finalist, promo
- Bernbach Award - Finalist, media

Menzis:
- ADCN - Shortlist, Copy

2016

Vodafone Smart Jacket:

- Cannes Lions - Shortlist, PR
- Cannes Lions - Shortlist, cyber
- Cannes Lions - Shortlist, mobile (2x)
- Eurobest - Shortlist, digital craft
- Bill Bernbach Award - Shortlist, PR
- Bill Bernbach Award - Shortlist, mobile
- Bill Bernbach Award - Shortlist, interactive
- Lovie Awards - Silver, mobile & applications
- ADCN - Shortlist, Digital & Social
- ADCN - Shortlist, Promo / Activation / Direct
- Lovies - Shortlist, Experimental & innovation
- Spin Awards - Shortlist, Innovation
- Spin Awards - Shortlist, Design
- SAN, Shortlist Smart Idea
- SAN, Shortlist Corporate
- SAN, Shortlist Durables
- SAN, Shortlist Branding 360

Kidney Foundation:
- Cannes Lions - Shortlist, pharma
- Eurobest - Shortlist, health

Homeless Extras:
- Eurobest - Bronze, direct
- Cannes Lions - Shortlist, promo & activation
- ADCN - Shortlist, promo & activation

2015

KLM Plane to Product:

- ADCN - Bronze, promo & activation
- ADCN - Shortlist, product design

Concept Briquette:
- Cannes Lions - Shortlist, design
- Eurobest - Shortlist, design
- ADCN - Shortlist, direct

Centraal Beheer Self driving car:
- LIA - Bronze, film
- ADCN - Shortlist, film (2x)

Volkswagen My guy:
- Cyclope - Silver
- Gouden Loekie - Finalist
- SAN - Shortlist, durables

KLM World Business Class:
- FWA SotD
- FWA Mobile SotD

2014

Volkswagen Das Hund:

- ADCN - Silver, film
- Eurobest - Bronze, film
- Cannes Lions - Shortlist, film
- LIA - Shortlist, film
- Cyclope - Silver
- ADCN - Shortlist, film
- ADCN - Shortlist, online film
- SAN Excellent + Durables
- San Accent Durables
- Young Guns - Silver, craft sound design
- Gouden Loeki Finalist
- SAN Agency of the Year

KLM Flat Or Not:
- The WEBBYS - Honoree
- Lovies - Shortlist
- Awwwards SotD
- FWA SotD
- FWA MotD
- SpinAwards - Shortlist

KLM Cover Greetings:
- Eurobest - Shortlist, media
- ADCN - Shortlist, promo & activation
- ADCN - Shortlist, media & branded content

2013

Unilever / WWF WaterSavers:

- ADCN - Shortlist, promo & activation
- ADCN - Shortlist, design
- SpinAwards - Shortlist
- San - Shortlist

2010

Mars Messages:

- Cannes Lions - GOLD, design
- Dutch Design Award
- ADCN - Silver, packaging
- Young Guns - GOLD, design
- Eurobest - Bronze, design
- Epica - GOLD, packaging design
- San (2x)

Kidsright's Plakkies:
- Eurobest - Silver, integrated
- ADCN - Silver, integrated
- Euro Effie
- San (2x)

Mercedes-Benz x Pink Ribbon:
- ADCN - Shortlist, graphic design
- Most inspiring Pink Ribbon ad of 2010

Hi helpt:
- San accent
- Esprix, Silver

< 2010

- Drempelprijs shortlist (Award for most promising graduates)
- Talent of the Year shortlist (Jonge Haan)
- Dutch Young Dogs (Jongehonden) Gold (2x)