KPN - A PIECE OF ME

1 in 100 teens have had intimate images shared without consent. To raise awareness it’s not victims, but those who forward that are responsible, we created an entertaining piece of content we knew Gen-Z would care about and share.

With 10 million streams, millions of shares, a Top 3 hit, and hundreds of schools showing the video to educate students, ‘A Piece of Me’ has made a true impact. The attention the film has received has also helped push the conversation around online shaming up the political agenda. The senate has now approved The Dutch Sexual Crimes Act on March 19th, saying that it is a crime when you forward an intimate picture without consent.


Case study:




AWARDS

- Cannes Lions - GRAND PRIX, Creative strategy
- D&AD - YELLOW pencil, Use of Music – Brand Collaboration
- D&AD - WOOD pencil, Health and wellness - film
- Cannes Lions - SILVER, Creative strategy, audience insight
- Cannes Lions - SILVER, Health & wellness
- Cannes Lions - SILVER, Entertainment for music
- Golden Record
- ADCN - SILVER, Influencer & Brand partnerships
- ADCN - SILVER, Film direction
- ADCN - BRONZE, Activations & brand PR
- ADCN - BRONZE, Music
- ADCN - BRONZE, Film & Video
- ADCN - SILVER, Impact (#BeterInternet platform)
- ADCN - BRONZE, Strategy (#BeterInternet platform)
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Entertainment
- Cannes Lions - Shortlist, Entertainment for music
- Cannes Lions - Shortlist, Entertainment for music
- Cannes Lions - Shortlist, Social & Influencer
- Cannes Lions - Shortlist, Media for Media Planning
- Cannes Lions - Shortlist, Creative strategy
- Cannes Lions - Shortlist, Creative strategy
- Cannes Lions - Shortlist, Creative strategy
- Garety Awards - Shortlist, Entertainment
- Garety Awards - Shortlist, Work for good
- ADCN - Shortlist, Cinematography
- ADCN - Shortlist, Entertainment
- Shortlist, Shorts Japan Filmfestival



Caseboard:

Caseboard Cannes Lions KPN Piece of me Joris Tol and Gijs SLuijters Dentsu Creative Amsterdam

Original clip (directed by Emma Branderhorst):





PR KPN Piece of me Joris Tol and Gijs SLuijters Dentsu Creative Amsterdam