1 in 100 teens have had intimate images shared without consent. To raise awareness it’s not victims, but those who forward that are responsible, we created an entertaining piece of content we knew Gen-Z would care about and share.
With 10 million streams, millions of shares, a Top 3 hit, and hundreds of schools showing the video to educate students, ‘A Piece of Me’ has made a true impact.
The attention the film has received has also helped push the conversation around online shaming up the political agenda. The senate has now approved The Dutch Sexual Crimes Act on March 19th, saying that it is a crime when you forward an intimate picture without consent.
Case study:
AWARDS
- Cannes Lions - GRAND PRIX, Creative strategy
- D&AD - YELLOW pencil, Use of Music – Brand Collaboration
- D&AD - WOOD pencil, Health and wellness - film
- Cannes Lions - SILVER, Creative strategy, audience insight
- Cannes Lions - SILVER, Health & wellness
- Cannes Lions - SILVER, Entertainment for music
- Golden Record
- LIA - GOLD, Health & Wellness-Craft - LIA - SILVER, Music & Sound - LIA - SILVER, Health & Wellness
Corporate Comms - LIA - SILVER, Branded Entertainment Music videos
- Ciclope - SILVER, Original music
- Cresta - GOLD, Brand Purpose
- Cresta - GOLD, Creative Strategy
- Cresta - Silver, Film Craft / Use of Music
- ADCN - SILVER, Influencer & Brand partnerships
- ADCN - SILVER, Film direction
- ADCN - BRONZE, Activations & brand PR
- ADCN - BRONZE, Music
- ADCN - BRONZE, Film & Video
- ADCN - SILVER, Impact (#BeterInternet platform)
- ADCN - BRONZE, Strategy (#BeterInternet platform)
- Drum Awards - PRESIDENT'S CHOICE, Chair award
- Drum Awards - GOLD, Social Media, Cause-led influencer campaign
- Drum Awards - GOLD, Social purpose, Public Awareness
- Drum Awards - GOLD, Social purpoase, Big thinking
- Drum Awards - SILVER, Advertising, Integrated campaign
- Drum Awards - Bronze, Social Purpose: Advertising for Good
- Effie Netherlands - Bronze
- Eurobest - Shortlist, Entertainment Use of Original Composition
- Eurobest - Shortlist, Entertainment Influencer & Co creation
- Eurobest - Shortlist, Healthcare Brand-led Education & Awareness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Entertainment
- Cannes Lions - Shortlist, Entertainment for music
- Cannes Lions - Shortlist, Entertainment for music
- Cannes Lions - Shortlist, Social & Influencer
- Cannes Lions - Shortlist, Media for Media Planning
- Cannes Lions - Shortlist, Creative strategy
- Cannes Lions - Shortlist, Creative strategy
- Cannes Lions - Shortlist, Creative strategy
- Garety Awards - Shortlist, Entertainment
- Garety Awards - Shortlist, Work for good
- ADCN - Shortlist, Cinematography
- ADCN - Shortlist, Entertainment
- Shortlist, Shorts Japan Filmfestival
- Shots Awards EMEA - Bronze, Direction Above three minutes
- Shots Awards EMEA - Bronze, Casting
