KLM - Connecting Seats

Airports are crowded with people from different backgrounds. As Christmastime is the time for togetherness, we wondered: wouldn’t it be great if KLM Royal Dutch Airlines could get travellers from all over the world to connect and share some happy moments there? Casefilm below. Original seedingfilm here.


- Cannes Lions - Bronze, Design
- Cannes Lions - Shortlist, Brand Experience & Activation
- Webby's - Shortlist, Live events
- ADCN - Shortlist, Experience Design

The seats were specially designed for travellers at Amsterdam Airport Schiphol. The translations worked with Google's Cloud Speech API, Translation API and Web Speech API.

“Great to see KLM use our Translate and Google Cloud products to break down language barriers and bring people together for Christmas!🎄”

“The first ‘real-world’ application of this technology that we’ve seen by a brand.”