KPN - CAT

Since 2021 we've been doing creative work for KPN.
The first campaign was about wifi that should always work. We created this viby spot, showing how a bad connection takes you out of the flow. Within a few weeks the film reached over 400K organic views on Youtube, thousands of comments, and over 20 million interactions on Tiktok. (Directed by Mattias Schut.)

After the success of the first spot, we decided to turn the cat into a property. Virtually every film became a nominee for the Gouden Loekie. In 2021, 2022, and 2023, four films became end-of-year finalists, with two films being awarded the bronze Loekie.



KPN - WIFI (2021)


AWARDS

- SAN - Shortlist, Retail
- Gouden Loeki - Year Finalist 2021
- Gouden Loeki - Quarter Finalist Q4 2021







Fans created a full disco version MEME for Youtube:

And after 20 years, 'Dolce Vita' entered the Top2000 again.

1.000.000+ interactions on Tiktok within 3 weeks:



KPN - FIBER (2022)

To introduce KPN fiber to the Netherlands, we created a second spot with KPN's vibe cat and eighties classic MC Hammer. “KPN Fiber. That’s First Class Internet.”


AWARDS


- Gouden Loeki - BRONZE
- Gouden Loeki - Year Finalist 2022
- Gouden Loeki - Quarter Finalist Q2 2022







KPN - UNLIMITED (2022)

3rd spot in the series was shot on Dutch beach Scheveningen. To introduce KPN Unlimited data on the fastest 5G network we vibed on 'Born to be alive'.


AWARDS

- Gouden Loeki - Year Finalist 2022
- Gouden Loeki - Quarter Finalist Q3 2022





KPN - TV & ENTERTAINMENT (2023)

This fully integrated campaign heroes the fact that you can enjoy an endless stream of top entertainment in 1 place. Track: 'Push it real good.'


AWARDS

- Gouden Loeki - BRONZE 2023
- Gouden Loeki - Year Finalist 2023
- Gouden Loeki - Quarter Finalist Q1 2023



KPN BUSINESS - EXTRA SECURE INTERNET (2023)

All you have to do to benefit from extra secure internet, is tap a slide button. Track: 'Safe and Sound.'



AWARDS

- SAN Accent - Business to business 2024



KPN - CLOSER TO ORANGE (EK 2024)

For the European Championship our cat hitched a ride on the way to Germany and ignites the Oranje fever. Track: 'Dreams (Will Come Alive)'