Since 2021, we’ve been creating for KPN. We introduced the cat, which became one of the most recognized properties in the Netherlands. The cat boosted brand recognition to unparalleled levels and allowed KPN to make media spendings much more cost effective. Virtually every film became a nominee for the Gouden Loekie. In 2021, 2022, and 2023, four films became end-of-year finalists, with two films being awarded the bronze Loekie.
KPN - WIFI (2021)
The first campaign was about wifi that should always work. We created this viby spot, showing how a bad connection takes you out of the flow. Within a few weeks the film reached over 400K organic views on Youtube, thousands of comments, and over 20 million interactions on Tiktok. (Directed by Mattias Schut.)
AWARDS
- SAN - Shortlist, Retail
- Gouden Loeki - Year Finalist 2021
- Gouden Loeki - Quarter Finalist Q4 2021
1.000.000+ interactions on Tiktok within 3 weeks:
Fans created a full disco version MEME for Youtube:
And after 20 years, 'Dolce Vita' entered the Top2000 again.
KPN - FIBER (2022)
To introduce KPN fiber to the Netherlands, we created a second spot with KPN's vibe cat and eighties classic MC Hammer. “KPN Fiber. That’s First Class Internet.”
All you have to do to benefit from extra secure internet, is tap a slide button. Track: 'Safe and Sound.'
AWARDS
- SAN Accent - Business to business 2024
KPN - CLOSER TO ORANGE (EK 2024)
For the European Championship our cat hitched a ride on the way to Germany and ignites the Oranje fever. Track: 'Dreams (Will Come Alive)'
AWARDS
- Gouden Loekie - Quarter Finalist Q2 2024
KPN - HAPPY HOME (2024)
For this film, Louis got himself a family. With perfect internet for both mobile and home, the whole household is happy. Track: 'Who Let the Dogs Out.'
