Sometimes you have to let go to move on. An emotional brand campaign for Volkswagen Netherlands directed by comedic genius Bart Timmer.

“Classic Rom-Com Inspired Breakup Captures the Bittersweet Reality Replacing a Volkswagen”

“..cleverly tackles the bittersweet reality that can come from replacing your old Volkswagen with a newer model.” 

We also made special tissue boxes to comfort customers who had a hard time saying farewell.