Vodafone is the market leader in mobile technology. They asked us to create an awareness campaign to underline this.
We created an interactive cycling jacket that improves road safety by using your smartphone.
The campaign hit headlines in all the big news media. The jacket was promoted at TedX and tested by influencers all over the world.


- Cannes Lions - Shortlist, PR
- Cannes Lions - Shortlist, cyber
- Cannes Lions - Shortlist, mobile (2x)
- Eurobest - Shortlist, digital craft
- Bill Bernbach Award - Shortlist, PR
- Bill Bernbach Award - Shortlist, mobile
- Bill Bernbach Award - Shortlist, interactive
- Lovie Awards - Silver, mobile & applications
- Art Directors Club - Shortlist, Digital & Social
- Art Directors Club - Shortlist, Promo / Activation / Direct
- Lovies - Shortlist, Experimental & innovation
- Spin Awards - Shortlist, Innovation
- Spin Awards - Shortlist, Design
- SAN, Shortlist Smart Idea
- SAN, Shortlist Corporate
- SAN, Shortlist Durables
- SAN, Shortlist Branding 360

“It is an interesting challenge to use the phone itself to improve the situation.
That's why we are willing to make this technology possible.”

“This jacket creates a safer world for cyclists”