Volvo - Lifesaver

Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives?
We launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.

Until June, a total of 108 calls were made to the participants; fifteen times the calls actually led to a resuscitation. But the program has only just started. Other regions and markets will follow soon.


- D&AD, Wood Pencil, Impact
- Clio Awards - Bronze, PR
- Clio Awards - Shortlist, Creative Use of Data
- One Show, Merit, Health Wellness & Pharma - Innovation
- One Show, Shortlist, PR
- ADCN, Bronze, Next, Innovation
- Eurobest, Silver, Brand experience
- Eurobest, Shortlist, Breakthrough on a budget
- Epica, Gold, Automotive
- Epica, Shortlist, Creative Technology
- Cresta, Gold, Brand Purpose
- Cresta, Silver, Brand Activation
- Cresta, Silver, Wish we'd thought of that

To announce the initiative, we documented the story of a man who was rescued thanks to an AED in a car:

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