Volvo - Lifesaver

Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives?
We launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.


AWARDS

- D&AD, Wood Pencil, Impact
- One Show, Merit, Health Wellness & Pharma - Innovation
- One Show, Shortlist, PR
- ADCN, Bronze, Next, Innovation






To announce the initiative, we documented the story of a man who was rescued thanks to an AED in a car:














Volvolifesaver.nl:

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