Dutch kidney foundation - THE CAPTURED PRISONER

An integrated campaign to raise awareness and funds for the portable kidney. The storyline is based on a true story; a prisoner who can walk in and out of jail several times a week. His vital need for kidney dialysis keeps him from escaping.
Nothing imprisons you more than a kidney disease.


Cannes Lions - Shortlist, Pharma
Eurobest - Shortlist, Health

On www.helpthemescape.org, people can make a donation or support the cause by sharing a personal mug shot.

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“This campaign proves how imprisoning a kidney disease is.”