To launch the new ID. Buzz in the Netherlands, we made a cinematic ode to the van that has been infinitely loved and changed by the people. Director: Johan Kramer.

- EFFIE Awards NL - Bronze, Succesfull introduction
- Webby Awards - Honoree, Social - Best Community or Fan Engagement
- Dutch Creativity Awards (ADCN) - Shortlist, Activation & Promotion
- Dutch Directors Guild - Shortlist, Commercials
- Gouden Loeki - Quarter finalist Q1 2023
- Epica - Shortlist, Creative use of AI
- Epica - Shortlist, Social Networks

As a follow up, we asked people what they would do with it next in an activation called AI Buzz: