DDB & Tribal Amsterdam - CONCEPT BRIQUETTE

In creative processes, many ideas are necessary to find that one great idea. Instead of putting all our 'unused' ideas in the trash bin, we turned them into something that still benefited our clients at Christmas time; a fire log made of their well-paid-for concepts.


Cannes Lions - Shortlist, Design
Eurobest - Shortlist, Design
Art Directors Club - Nomination, Direct

How it works:

A short film we made for press release: