Philips - Team Heartsafe

An automated external defibrillator (AED), can more than double a victim’s chance of survival. Yet, there are still areas that don't have access to an AED within the crucial 6 minutes.

To make people aware of the distance to the nearest AED in their neighborhood, we created Philips Team Heart-safe. An interactive running squad at the Eindhoven Marathon.


- One Show - Shortlist, Creative use of data
- Eurobest, Shortlist, Health, Products / Devices
- Eurobest, Shortlist, Health, Brand-led Education & Awareness
- Epica, Shortlist, Health & safety
- Epica, Shortlist, Creative technology
- Cresta, BRONZE, Public awareness
- Cresta, Shortlist, Creative use of data
- Cresta, Shortlist, Devices
- SAN - Shortlist, Corporate

To drive deeper emotional engagement, we documented people about the importance of heartsafe societies. Each video was cut in all the social formats imaginable. Here are the original lengths.

Wim Rip, the video-analyst of PSV, was rescued during the match PSV-Vitesse:

Ellis survived a sudden cardiac arrest, thanks to her father and an AED: