A campaign that enabled people to win expensive business class tickets by doing absolutely nothing. All they had to do was lay back and relax as they would do in KLM's new business class seats.
AWARDS
Webby - Finalist, Interactive advertising and media
FWA Site of the day
FWA Mobile of the day
Awwwards site of the day
Lovie Awards - Nominee, Internet Video, Branded Entertainment
Spinawards - Finalist
