KLM Royal Dutch Airlines - PLANE TO PRODUCT

In 2015, KLM's business class cabin got a total make-over. We saw an opportunity and used the ‘waste’ material from the old interior to re-invent air travel.
We called it ‘Plane to Product’ - a collaboration with future Dutch Designers from the famous Design Academy in Eindhoven.


Art Directors Club - BRONZE, Promo & activation
Art Directors Club - Nomination, Product design

An overview of the products made:

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All prototypes where displayed at the Bijenkorf department store on Dam Square:

"A wide variety of weird and wonderful ideas.”

“Innovative and intriguing.”