KLM Royal Dutch Airlines - PLANE TO PRODUCT

When KLM’s business class cabin got a total make-over we used the ‘waste’ material from the old cabin to re-invent air travel. We named it ‘Plane to Product’; a collaboration with future Dutch Designers from the famous Design Academy Eindhoven.


AWARDS

Art Directors Club - Bronze, Promo & activation
Art Directors Club - Nomination, Product design


An overview of the products made:

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All prototypes where displayed at the Bijenkorf department store on Dam Square:








"A wide variety of weird and wonderful ideas.”



“Innovative and intriguing.”