KFC - McHACK #Gettheoriginal

May 2018: McDonald’s Netherlands suddenly claimed to have the best fried chicken and dissed KFC in a nationwide campaign. KFC had to fight back. But in The Netherlands, McDonald's is 8 times bigger! So, how could we compete with their multi-million euro campaign?
By stealing it.
KFC presents: McHack.

(9 months later, a burger joint did something pretty similar. All we can say is check the release dates.)

Case film:


- The Webby's, Shortlist, Media
- The Lovies, Silver, Online advertising
- ADCN, Bronze, Media
- ADCN, Shortlist, Activation
- WPPed Cream Awards, Winner, Mobile
- Spin Awards, Shortlist, Media
- Spin Awards, Shortlist, Mobile