KFC - McHACK #Gettheoriginal

KFC is famous for its Original Recipe Chicken. But in May 2018, McDonald's claimed to have the best fresh chicken and used their big media spend to openly diss KFC.
Within a week, we responded with a web-app that hijacked their entire campaign.

Case film:


- The Webby's, Shortlist, Media (Click to vote)
- ADCN, Bronze, Media
- ADCN, Shortlist, Activation
- Spin Awards, Shortlist, Media
- Spin Awards, Shortlist, Mobile