Kidsrights - PLAKKIES

With the introduction of a very authentic new product, we created a new, transparent way of fundraising for charity fund KidsRights.
Stop donating, start buying.

AWARDS

Eurobest - SILVER, Integrated
Art Directors Club - SILVER, Integrated
EACA Care Awards - Finalist
SAN - In Book, Integrated
SAN - In Book, Non-profit


South Africans cut slippers (called plakkies) out of dumped car tyres. This handicraft tradition was the basis for a new product:



The following commercials were shot with Terence, a factory worker whom we promoted to marketing manager:

Cardboard posters were painted by people from the Durban townships: