Mercedes-Benz - FOR ALL WOMEN

A joint-promotion campaign in which Mercedes-Benz honors all women for whom Pink Ribbon works tirelessly. A Mercedes-Benz B-Class was turned into an object of pride and strength.


AWARDS

Art Directors Club - Finalist, Graphic Design
Winner 'Most Inspiring Pink Ribbon Ad



Online, people could tweet to @PinkRibbon and the illustrator would write their names on the Benz:

The ad: