KPN - CATSince 2021, we’ve been creating for KPN. We introduced the cat, which became one of the most recognized properties in the Netherlands. The cat boosted brand recognition to unparalleled levels and allowed KPN to make media spendings much more cost effective. Virtually every film became a nominee for the Gouden Loekie. In 2021, 2022, and 2023, four films became end-of-year finalists, with two films being awarded the bronze Loekie. KPN - WIFI (2021)The first campaign was about wifi that should always work. We created this viby spot, showing how a bad connection takes you out of the flow. Within a few weeks the film reached over 400K organic views on Youtube, thousands of comments, and over 20 million interactions on Tiktok. (Directed by Mattias Schut.)
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To introduce KPN fiber to the Netherlands, we created a second spot with KPN's vibe cat and eighties classic MC Hammer. “KPN Fiber. That’s First Class Internet.” | |||
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3rd spot in the series was shot on Dutch beach Scheveningen. To introduce KPN Unlimited data on the fastest 5G network we vibed on 'Born to be alive'. 
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This fully integrated campaign heroes the fact that you can enjoy an endless stream of top entertainment in 1 place. Track: 'Push it real good.' | |||
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All you have to do to benefit from extra secure internet, is tap a slide button. Track: 'Safe and Sound.' |
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For the European Championship our cat hitched a ride on the way to Germany and ignites the Oranje fever. Track: 'Dreams (Will Come Alive)' |
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For this film, Louis got himself a family. With perfect internet for both mobile and home, the whole household is happy. Track: 'Who Let the Dogs Out.'
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In this campaign we see Louis the Cat appear in his favorite western film thanks to the immersive sound experience of the new sound box.
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KPN - LOUIS' CHRISTMAS EVE (2025)In partnership with Google, we created KPN’s first ever holiday ad using Veo3. The experiment resulted in a well crafted film and taught us a lot about AI’s capabilities, promises, and how the creative process will evolve in the future. | |||
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